The Mouse That Roared

The Mouse That Roared

Disney and the End of Innocence

Book - 1999
Average Rating:
2
Rate this:
Baker & Taylor
A hard-hitting examination of the diverse ways that Disney--arguably the world's most influential corporation--implements its goals of shaping a world culture of consumerism while hiding behind a cloak of innocence and entertainment.

NBN
How are children—and their parents—affected by the world's most influential corporation? Henry A. Giroux explores the surprisingly diverse ways in which Disney, while hiding behind a cloak of innocence and entertainment, strives to dominate global media and shape the desires, needs, and futures of today's children. Giroux takes the reader inside the company's vision of the full range of its media—its films, television, famous characters, and spin-off products, as well as its special school, Celebration. He reveals how Disney idealizes and implements its goal of building a world culture—based on innocence and morals, but insidious in its consumerist exploits.

Book News
Widely read cultural critic Giroux (education, Pennsylvania State U.) looks at the world's most influential corporation. He argues that the Disney Corporation has become a political force in shaping images of public memory, producing children as consuming subjects, and legitimating a deeply conservative and disturbing view of the roles imparted to children and adults alike. Hiding behind a cloak of innocence and entertainment, he says, it has usurped the school, the family, and the church in shaping the desires, needs, and futures of today's children. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Baker
& Taylor

An examination of the diverse ways that Disney--arguably the world's most influential corporation--implements its goals of shaping a world culture of consumerism while hiding behind a cloak of innocence and entertainment

Natl Book Network
How are children--and their parents--affected by the world's most influential corporation? Henry Giroux explores the surprisingly diverse ways in which Disney, while hiding behind a cloak of innocence and entertainment, strives to dominate global media and shape the desires, needs, and futures of today's children.

Publisher: Lanham, MD : Rowman & Littlefield, c1999
ISBN: 9780847691098
0847691098
Branch Call Number: 384.806 GIR
Characteristics: 186 p. ; 23 cm

Opinion

From the critics


Community Activity

Comment

Add a Comment

t
tigershark855
Dec 14, 2015

I can’t take this book seriously, because the author takes Disney entirely too seriously. He can find the time to pull hidden messages and conspiracies out of every pebble in the Magical Kingdom, but not to trim his dense prose down to something more coherent. Give this a miss.

r
RileyEverett
Apr 01, 2012

great book i am 13 and i like how it explanins everything i have noticed in disney films and marketing.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at DPL

  Loading...
[]
[]
To Top