The Stage Directions Guide to Getting and Keeping your AudienceBook - 1999
Today, theatre competes with many forms of entertainment for people's leisure time. So how does a theatre attract and maintain the audience it needs? This book tells you how, providing essential information on advertising to motivate ticket-buyers, creating attention-getting mailings, using newsletters, numerous successful marketing and promotion tips, why audiences don't come, and much more.
This book shows you how a theatre attracts and maintains the audience it needs.