The Stage Directions Guide to Getting and Keeping your Audience

The Stage Directions Guide to Getting and Keeping your Audience

Book - 1999
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Heinemann

Today, theatre competes with many forms of entertainment for people's leisure time. So how does a theatre attract and maintain the audience it needs? This book tells you how, providing essential information on advertising to motivate ticket-buyers, creating attention-getting mailings, using newsletters, numerous successful marketing and promotion tips, why audiences don't come, and much more.


This book shows you how a theatre attracts and maintains the audience it needs.



Publisher: Portsmouth, NH : Heinemann, 1999
ISBN: 9780325001135
0325001138
Branch Call Number: 792.023 STA
Characteristics: xi, 146 p. ; 23 cm
Additional Contributors: Peithman, Stephen
Offen, Neil

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