The Clickable Corporation

The Clickable Corporation

Successful Strategies for Capturing the Internet Advantage

Book - 1999
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Baker & Taylor
Case studies of twenty-five companies that have designed successful Internet projects mark a comprehensive discussion of the marketing possibilities offered by the Internet, based on Arthur Anderson's "Best Practice" techniques, and includes inventive and practical advice. 20,000 first printing.

Book News
Provides a strategic view of case studies of 25 well-known companies engaged in e-commerce, revealing how any company can capture meaningful Internet advantage for its stakeholders. Isolates eight value propositions a company must offer through its site, and illustrates how these can be achieved. Walks readers through steps needed to crystalize a company's goals, identify customers and needs, and discern emerging Internet trends and business standards. Rosenoer is director of electronic commerce readiness at a computer risk management practice. Annotation c. Book News, Inc., Portland, OR (

& Taylor

Describes Internet opportunities and looks at twenty-five companies already established on the Internet

Simon and Schuster
In business, it has always hurt to "wait and see." In the vast world of Internet commerce, it's vital to establish a strong, quality presence -- now, say Arthur Andersen Web experts Jonathan Rosenoer, Douglas Armstrong, and J. Russell Gates -- before another site starts filling your customer's needs with a click of a mouse. With the number of potential customers who are connected well on its way to 1 billion, the Internet is at once the greatest opportunity and the greatest threat to established businesses. It's not enough for a company to be on the Web; the company must be consistently more effective, more accessible, and more exciting than any other site in its category. Rosenoer, Armstrong, and Gates provide a strategic view of case studies of 25 well-known companies engaged in e-commerce. Their studies reveal how any company can capture meaningful Internet advantage for its stakeholders -- whether they are customers, shareholders, or business partners. The authors describe how the achievements of such champions as Coldwell Banker, Federal Express, Bloomberg Financial Markets, Dell Computer, Northwest Airlines, 1-800-FLOWERS, Charles Schwab & Company, and Wells Fargo, as well as Internet-based companies like GeoCities, SeniorNet, and, can be successfully put to work for any company. They isolate the eight value propositions a company must offer through its site; knowledge, choice, convenience, customization, savings, community, entertainment, and trust; and they illustrate, with multiple case studies for each, how these are achieved. This guided tour to maximizing the Internet advantage walks the reader through the steps needed to crystallize a company's missions, goals, and assets; to identify customers and their needs; and to keep ahead of competition through discerning emerging Internet business standards, online positioning, and foreseeing impending competition from new technologies. A final chapter sets forth the skills managers require to conquer the

Publisher: New York : Free Press, c1999
ISBN: 9780684855530
Branch Call Number: 658.4038 ROS
Characteristics: 172 p. : ill. ; 25 cm
Additional Contributors: Armstrong, Douglas
Gates, J. Russell


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