Giants of Enterprise

Giants of Enterprise

Seven Business Innovators and the Empires They Built

Book - 2001
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Baker & Taylor
A business historian examines the lives and strategies of seven extraordinary CEOs, including George Eastman, Henry Ford, and Andrew Carnegie, who mastered cutting-edge technology and created lasting corporate empires.

HARPERCOLL

Witness seven extraordinary men doing what Americans do best: building new businesses. These entrepreneurs broke old rules and made their own, mastering the future by shaping it. They overcame seemingly impossible obstacles to achieve enormous success and, in the process, played a role in the creation of the modern world.

Masterfully combining his understanding of business and American history, Harvard Business School professor Richard S. Tedlow illuminates the professional and personal lives of these nineteenth- and twentieth-century titans, men with penetrating insight whose need to fulfill their destiny outweighed their fear of failure:

ANDREW CARNEGIE
The impoverished immigrant who rose to become therichest man In the world


GEORGE EASTMAN
The personally shy but professionally assertive tycoon who created a whole new market with his Kodak Brownie camera


HENRY FORD
The gifted mechanic who put America on wheels but outlived his own usefulness


THOMAS J. WATSON SR.
The founder of IBM, who knew better than anyone else how to sell


CHARLES REVSON
The founder of Revlon, who made his company domi nant through his mastery of the television revolution


SAM WALTON
The master motivator who started with a tiny shop in small-town Newport, Arkansas, and built Wal-Mart, the twentieth century's retail powerhouse


ROBERT NOYCE
The cofounder of Intel and inventor of the silicon integrated circuit, which gave Silicon Valley its name

Each of these men traveled his own special road to preeminence, a road determined by the complex interactions of his character, his company, and his times. Tedlow critically explores each visionary with compassion and wit, and in so doing sheds new light on issues of urgent importance in the business world today: How do you get a business going? How do you grow it from a one-man show to an institution? How do you develop a value proposition so compelling that your customers can't do without you? How do you maintain your perspective as you rise above your peers? What is the personal price of exceptional business achievement? When is it time to step aside?

Through its exploration of the triumphs and failures of these seven men, Giants of Enterprise provides us with an unmatched understanding of the challenges of business. These riveting stories contain innumerable lessons that make this book essential reading for anyone interested in entrepreneurial greatness.



Baker
& Taylor

An acclaimed business historian provides a fascinating glimpse into the minds, lives, and strategies of seven extraordinary CEOs, including George Eastman, Thomas Watson, Henry Ford, and Andrew Carnegie, who successfully mastered cutting-edge technology and created lasting corporate empires. 29,000 first printing.

Publisher: New York : HarperBusiness, c2001
Edition: 1st ed
ISBN: 9780066620350
006662035X
Branch Call Number: 338.04 TED
Characteristics: x, 512 p., [8] p. : ill. ; 25 cm

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StarGladiator
Jan 12, 2014

Please ignore this book, I admit I didn't finish it after reading the fictionalized portions (thanks to his hiring some excellent PR people, following Rockefeller's example in that matter) of Carnegie's business activities (historically, Carnegie first supported the unions as far as across-the-board same wages went while he was creating his monopoly, then shut out the unions once he controlled the industry - - the author says differently from the historical fact - - also, there's the manner of coming by his fortune by being a death merchant).

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