Giants of Enterprise
Seven Business Innovators and the Empires They BuiltBook - 2001
A business historian examines the lives and strategies of seven extraordinary CEOs, including George Eastman, Henry Ford, and Andrew Carnegie, who mastered cutting-edge technology and created lasting corporate empires.
Witness seven extraordinary men doing what Americans do best: building new businesses. These entrepreneurs broke old rules and made their own, mastering the future by shaping it. They overcame seemingly impossible obstacles to achieve enormous success and, in the process, played a role in the creation of the modern world.
Masterfully combining his understanding of business and American history, Harvard Business School professor Richard S. Tedlow illuminates the professional and personal lives of these nineteenth- and twentieth-century titans, men with penetrating insight whose need to fulfill their destiny outweighed their fear of failure:
Each of these men traveled his own special road to preeminence, a road determined by the complex interactions of his character, his company, and his times. Tedlow critically explores each visionary with compassion and wit, and in so doing sheds new light on issues of urgent importance in the business world today: How do you get a business going? How do you grow it from a one-man show to an institution? How do you develop a value proposition so compelling that your customers can't do without you? How do you maintain your perspective as you rise above your peers? What is the personal price of exceptional business achievement? When is it time to step aside?
Through its exploration of the triumphs and failures of these seven men, Giants of Enterprise provides us with an unmatched understanding of the challenges of business. These riveting stories contain innumerable lessons that make this book essential reading for anyone interested in entrepreneurial greatness.
An acclaimed business historian provides a fascinating glimpse into the minds, lives, and strategies of seven extraordinary CEOs, including George Eastman, Thomas Watson, Henry Ford, and Andrew Carnegie, who successfully mastered cutting-edge technology and created lasting corporate empires. 29,000 first printing.