Homo Zapiens

Homo Zapiens

Book - 2002
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Baker & Taylor
A richly textured novel of vanity, greed, and advertising revisits the collapse of the Soviet Union, which is now primed and ready for exploitation, as Tartarsky, a copywriter who has a knack for concocting home-grown alternatives to Western ads, is plunged into a realm of gangsters, spin doctors, and drug dealers where reality slowly begins to dissolve. 10,000 first printing.

Blackwell North Amer
The collapse of the Soviet Union has opened up a vast market ripe for exploitation. Everybody wants a piece of the action. But how do you sell things to a generation that grew up with just one brand of cola? Enter Tartarsky, the hero of Homo Zapiens, a lowly shop assistant who is hired as an advertising copywriter and discovers a hidden talent for devising home-grown alternatives to Western ads. Tartarsky is propelled into a world of gangsters, spin doctors, and drug dealers, fueled by cocaine and hallucinogenic mushrooms. But as his fortunes soar, reality soon loosens its grip. Who is the boss - man or his television set? When advertisers talk about "twisting reality," do they mean it quite literally? And what exactly does go on at the Institute of Apiculture?

Baker
& Taylor

Revisits the collapse of the Soviet Union as Tartarsky, a copywriter who has a knack for concocting home-grown alternatives to Western ads, is plunged into a realm of gangsters, spin doctors, and drug dealers where reality slowly begins to dissolve.

Publisher: New York : Viking, c2002
Edition: 1st American ed
ISBN: 9780670030668
067003066X
Branch Call Number: F PEL
Characteristics: 250 p. ; 22 cm
Additional Contributors: Bromfield, Andrew
Alternative Title: Babylon

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bindlestiff Oct 13, 2011

The double-irony of this brilliant book is that a) there is a highly favorable review by "Advertising Age" that implies that the book only applies to the specifics of the mid to late 1990s Russian (see chapter of the same name as the book for the primary thesis); and, b) that the publishers see fit to include the comment in the first place.

That said, it is a book that once read, I immediately ordered so as to continue the reading and re-reading that elicits so many outbursts of laughter...Strongly suggested as a must-read in this technological world of not only televisions, but also computers and cell phones...WOW!

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