Homo ZapiensHomo Zapiens
Title rated 4.4 out of 5 stars, based on 5 ratings(5 ratings)
Book, 2002
Current format, Book, 2002, 1st American ed, No Longer Available.Book, 2002
Current format, Book, 2002, 1st American ed, No Longer Available. Offered in 0 more formatsThe collapse of the Soviet Union has opened up a vast market ripe for exploitation. Everybody wants a piece of the action. But how do you sell things to a generation that grew up with just one brand of cola? Enter Tartarsky, the hero of Homo Zapiens, a lowly shop assistant who is hired as an advertising copywriter and discovers a hidden talent for devising home-grown alternatives to Western ads. Tartarsky is propelled into a world of gangsters, spin doctors, and drug dealers, fueled by cocaine and hallucinogenic mushrooms. But as his fortunes soar, reality soon loosens its grip. Who is the boss - man or his television set? When advertisers talk about "twisting reality," do they mean it quite literally? And what exactly does go on at the Institute of Apiculture?
A richly textured novel of vanity, greed, and advertising revisits the collapse of the Soviet Union, which is now primed and ready for exploitation, as Tartarsky, a copywriter who has a knack for concocting home-grown alternatives to Western ads, is plunged into a realm of gangsters, spin doctors, and drug dealers where reality slowly begins to dissolve. 10,000 first printing.
Revisits the collapse of the Soviet Union as Tartarsky, a copywriter who has a knack for concocting home-grown alternatives to Western ads, is plunged into a realm of gangsters, spin doctors, and drug dealers where reality slowly begins to dissolve.
A richly textured novel of vanity, greed, and advertising revisits the collapse of the Soviet Union, which is now primed and ready for exploitation, as Tartarsky, a copywriter who has a knack for concocting home-grown alternatives to Western ads, is plunged into a realm of gangsters, spin doctors, and drug dealers where reality slowly begins to dissolve. 10,000 first printing.
Revisits the collapse of the Soviet Union as Tartarsky, a copywriter who has a knack for concocting home-grown alternatives to Western ads, is plunged into a realm of gangsters, spin doctors, and drug dealers where reality slowly begins to dissolve.
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