Flash

Flash

Book - 2004
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Baker & Taylor
Pursuing a career in marketing after resigning from a corrupt twenty-fourth-century marine corps, Jonat deVrai is approached by the Centre for Societal Research to study the effects of the time's marketing practices on political campaigns, an assignment that proves unexpectedly deadly. By the author of The Ethos Effect. 25,000 first printing.

McMillan Palgrave
Return to the future of Archform: Beauty. In the twenty-fourth century, Earth is vastly changed. Ecological and biological catastrophe have raged across the planet, but for the survivors, it is a world of plenty. Even the poorest live in abundance, and the upper class -- the ascendant -- command technological marvels.

Ten years ago, Jonat deVrai was a rising star in the Marines. But he shocked his superiors by walking away from the Corps after witnessing atrocity and hypocrisy during the Reclamation of Guyana. Starting his life over, he established himself as the world's expert on the effectiveness of "prod"-- product placement, the only advertising which viewers will allow through the sophisticated filters they all use against unwanted intrusions on their electronic link networks. Prod, reinforced with sublims and the "res" -- resonant frequencies, a form of sonic branding -- is the wave of the future.

Jonat now advises multinational corporations on their prod campaigns, his busy life only occasionally disturbed by vivid flashbacks to his military years. Then his comfortable world is upset when the Centre for Societal Research approaches him to study the effects of res and prod on political campaigns.

After a res-heavy political rally for Laborite Republican Senatorial candidate Juan Carlismo, armed thugs jump deVrai in a parking garage. A day later, a sniper ambushes him. What looked like a safe, lucrative contract has suddenly turned dangerous. The stakes raise further when deVrai foils a remote-controlled cydroid assassination attempt on a Popular Democrat candidate. Cydroids built from deVrai's stolen DNA are turning up dead throughout NorAm.

Suspicion and conspiracy race around Jonat. Who wants him dead? Candidate Juan Carlismo's use of prod is skirting the limits of legality. The Centre has its own obscure agenda and may want deVrai as a martyr. The terrorist group PAMD is targeting ascendents in deVrai's family. And one of his clients is known for holding legendary grudges - could he have gone over the edge?

With his life on the line, deVrai must sort flash from fact before it's too late.

Flash is a blend of all-out thriller and thoughtful social, political, and technological exploration that that gets into your mind in a way even res and prod could never match.


Blackwell North Amer
In the twenty-fourth century, Earth is vastly changed. Ecological and biological catastrophe have raged across the planet, but for the survivors, it is a world of plenty. Even the poorest live in abundance, and the upper class - the ascendant - command technological marvels.
Ten years ago, Jonat deVrai was a rising star in the Marines. But he shocked his superiors by walking away from the Corps after witnessing atrocity and hypocrisy during the Reclamation of Guyana. Starting his life over, he established himself as the world's expert on the effectiveness of "prod" - product placement, the only advertising that viewers will allow through the sophisticated filters they all use against unwanted intrusions on their electronic link networks. Prod, reinforced with "sublims" and "res" - resonant frequencies, a form of sonic branding - is the wave of the future.
Jonat now advises multinational corporations on their prod campaigns, his busy life only occasionally disturbed by vivid flashbacks to his military years. Then his comfortable world is upset when the Centre for Societal Research approaches him to study the effects of res and prod on political campaigns.
After a res-heavy political rally for Laborite Republican senatorial candidate Juan Carlisimo, armed thugs jump deVrai in a parking garage. A day later, a sniper ambushes him. What looked like a safe, lucrative contract has suddenly turned dangerous. The stakes are raised higher when deVrai foils a remote-controlled cydroid assassination attempt on a Popular Democrat candidate. Cydroids built from deVrai's stolen DNA are turning up dead throughout NorAm.
Suspicion and conspiracy race around Jonat. Who wants him dead? Candidate Juan Carlisimo's use of prod is skirting the limits of legality. The Centre has its own obscure agenda and may want deVrai as a martyr. The terrorist group PAMD is targeting ascendants in deVrai's family. And one of his clients is known for holding legendary grudges - could he have gone over the edge? With his life on the line, deVrai must sort flash from fact before it's too late.

Baker
& Taylor

Pursuing a career in marketing after resigning from a corrupt twenty-fourth-century marine corps, Jonat deVrai is asked to study the effects of marketing practices on political campaigns, an assignment that proves deadly.

Publisher: New York : TOR Books, Tom Doherty Assoc., c2004
Edition: 1st ed
ISBN: 9780765311283
0765311283
Branch Call Number: F MOD
Characteristics: 480 p. ; 25 cm

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Eosos
Apr 01, 2015

While it took a little bit for the story to really get started, the book as a whole turned out very interesting.

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