Me 2.0

Me 2.0

Build A Powerful Brand to Achieve Career Success

Book - 2009
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Simon and Schuster
The handbook for surviving and thriving in the digital age. Highlights include:

-An effective 4-step process for discovering, creating, communicating, and maintaining a personal brand.

-Expert insight into how blogs, podcasting, and social networks can position individuals to find careers based on their passion and experience.

-A complementary website (www.personalbrandingbook.com) with helpful templates for each tool in the personal branding kit (i.e. resume, portfolio, etc.).

-Proven advice on branding from leading industry experts.

-Tips on using social media tools for personal empowerment, confidence building, and professional networking in order to attract jobs directly, without having to perform tedious job searches.

-Strategies for creating an online and offline presence for career protection and self-promotion.

Publisher: New York : Kaplan Pub., 2009
ISBN: 9781427798206
1427798206
9781427799593
1427799598
Branch Call Number: 650.1 SCH
Characteristics: xvii, 236 p. ; 23 cm

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jbmclallen
Feb 27, 2012

This book is aimed at people betwen the the ages of 18 and 35. Schawbel is unrelenting in telling the reader the youthfulness of his perspective. With that said many people outside of the age bracket can learn from this book. However, the prose is weak, fast and irritating at times.

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