The Big, Bad World of MattelBook - 2009
An eye-popping, unauthorized expos? of the House of Barbie
From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining expos?, New York Times bestselling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters.
Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz.
- Introduces you to the larger-than-life personalities that have shaped Mattel's eccentric world
- Offers an inside look- from an experienced author-at the scandals that have been a part of this iconic company
- Jerry Oppenheimer is also the author of Madoff with the Money, an in-depth look at Bernie Madoff the man and his billion dollar scam
Engaging and accessible, Toy Monster shows you why today's toy business isn't always fun and games.
Baker & Taylor
Examines the inner workings of the world's largest toymaker, discussing its eccentric management personalities, unethical business practices, litigation with rivals, and its 2007 scandalous recalls of toys made in China covered in lead-based paint.
Well-known biographer and journalist Oppenheimer takes on toy behemoth Mattel, the world's largest toy manufacturer, and bares its secrets, scandals, creative and work environments, and its steamroller approach to marketing practices in this fascinating and well-researched book. The author gives life and sometimes more details than one might want about the sexual compulsions of Jack Ryan, the "Father of Barbie," and CEO Robert Eckert, who left Kraft to run Mattel. It's all here, from the 2007 lead paint scandal to the dizzying rise and plummeting fall of former CEO Jill Barad. Surprisingly, the author was able to interview a number of longtime Mattel employees for the book. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)