Crash Course in Marketing for Libraries

Crash Course in Marketing for Libraries

Book - 2007
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Crash Course in Marketing gives the librarian with little formal training, a member of the friends of the library who would like to help with marketing, or someone who has had little experience with marketing to gain skills needed to build a marketing plan for their library. Examples from libraries are used to illustrate the marketing elements described.
Strategies for the librarian who wishes to develop and implement a marketing plan to bring patrons to the library or to gain support and funding for library programming.

Book News
Alman has practiced public relations for libraries and teaches at the U. of Pittsburgh. In the first third of this book, she outlines steps for successful library marketing, discussing strategies such as the collection of data about the community, the development of a marketing plan, the use of newsletters and annual reports, and the solicitation of grants. The remaining pages comprise case studies demonstrating marketing techniques, as well as sample posters, annual reports, and newsletters. Annotation ©2007 Book News, Inc., Portland, OR (

& Taylor

Discusses the development and implementation of marketing plans to bring patrons to the library or to gain support and funding for library programming.

Publisher: Westport, Conn. : Libraries Unlimited, 2007
ISBN: 9781591584308
Branch Call Number: 021.7 ALM
Characteristics: xi, 177 p. : ill. ; 28 cm


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