Crash Course in Marketing for LibrariesCrash Course in Marketing for Libraries
Crash Course in Marketing gives the librarian with little formal training, a member of the friends of the library who would like to help with marketing, or someone who has had little experience with marketing to gain skills needed to build a marketing plan for their library. Examples from libraries are used to illustrate the marketing elements described.
Here is everything librarians, especially those in small libraries, need to know about marketing, PR, and advocacy. You'll learn what these things are, and why they make sense for the librarian in a small library. More important, this book will teach you how to perform these important tasks, including how to develop a marketing plan, how to work with the media, and how to raise money with events. Appendixes include Useful Resources for the Librarian.
Created for those with little formal LIS training who are working in small, rural libraries, this entry in the Crash Course series will also be useful for librarians who are new to this area of service or need to brush up on their skills. The reader will find easy-to-follow instructions with examples to illustrate the implementation of various methods.
Strategies for the librarian who wishes to develop and implement a marketing plan to bring patrons to the library or to gain support and funding for library programming.
Discusses the development and implementation of marketing plans to bring patrons to the library or to gain support and funding for library programming.
Alman has practiced public relations for libraries and teaches at the U. of Pittsburgh. In the first third of this book, she outlines steps for successful library marketing, discussing strategies such as the collection of data about the community, the development of a marketing plan, the use of newsletters and annual reports, and the solicitation of grants. The remaining pages comprise case studies demonstrating marketing techniques, as well as sample posters, annual reports, and newsletters. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
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- Westport, Conn. : Libraries Unlimited, 2007.
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