The Franchise

The Franchise

Lebron James and the Remaking of the Cleveland Cavaliers

Book - 2007
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ABC Art Books Canada Distribution
Award-winning sports journalist Terry Pluto and NBA beat writer Brian Windhorst (both of the Akron Beacon Journal) give us an in-depth look at how a team and a city are being rebuilt around superstar LeBron James. When the Cleveland Cavaliers won the top pick in the 2003 NBA draft, an entire city exhaled. How often does a LeBron James come along? Especially for Cleveland, a midmarket rustbelt city without a sports championship in fifty years, and for the Cavaliers, a team that had never reached the NBA finals. Now, everyone has a stake in LeBron: Cavs owner Dan Gilbert, who bought the team because of the young star. Teammates counting on him for a championship ring. Nike and the NBA, looking for the next Michael Jordan to promote. The fans and downtown business owners and Cleveland civic leaders . . . even the popcorn vendors--everyone has something riding on this one guy. Chock full of facts and analysis.

Gray
& Co

“Not your typical sports biography . . . Take[s] the reader behind the scenes in the Cavaliers’ front office, revealing how championship contenders are built” — Library Journal

Two award-winning sports journalists give an in-depth look at how a team and a city were rebuilt around superstar LeBron James.

When the Cleveland Cavaliers drew the top pick in the 2003 NBA draft, an entire city buzzed with excitement. After all, how often does a LeBron James come along? Especially for Cleveland, a midmarket Rust Belt city without a sports championship in forty years. Especially for the Cavaliers, a long-struggling team that had never reached the NBA finals.

Soon, everyone had something riding on LeBron—billionaire team owner Dan Gilbert looking for a return on his investment . . . teammates eager for a championship ring . . . the league in need of the next Michael Jordan to promote . . . the shoe company with its multimillion-dollar endorsement deal . . . even popcorn vendors in the stands of Quicken Loans Arena and servers waiting restaurant tables in a downtown that now booms every game night.

Terry Pluto and Brian Windhorst tell the converging stories of a struggling franchise that had to get worse in order to get better and a highly touted teenage phenom, the local kid who became their future.

This book will fascinate any basketball fan who wants the inside story of how LeBron James became the young superstar shouldering the weight of an entire NBA franchise. Chock full of facts and analysis.


Two award-winning sports journalists give an in-depth look at how a team and a city were rebuilt around superstar LeBron James. From billionaire team owner Dan Gilbert down to the popcorn vendors, everyone has something riding on this one guy. Chock full of facts and analysis.

Publisher: Cleveland [Ohio] : Gray & Co., c2007
ISBN: 9781598510287
1598510282
Branch Call Number: B JAM
Characteristics: viii, 206 p. : ill. (chiefly col.) ; 23 cm
Additional Contributors: Windhorst, Brian

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