Camera & Craft

Camera & Craft

Learning the Technical Art of Digital Photography

Book - 2015
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& Francis Publishing

#2 on's list of Best Photography Books of 2014!

To create successful imagery, you need to balance technical know-how and aesthetic vision. In Camera & Craft, we deconstruct photographic principles in new ways to help you think through your process. Together with nine guest photographers, we explore photographic practice and follow up with inventive exercises and demonstrations that challenge you to engage with your tools—all with the goal of helping you work more creatively. Along the way are conversations with our guest photographers that address each topic, from how the professionals work with clients and models to what they think about as they look through the viewfinder.

Here’s what you’ll find inside:

  • Advice and insights from professionals working in a variety of fields, from photojournalism and portraiture to fine-art, landscape and commercial photography
  • Technical explanations about how photographic tools work—so you can connect knowledge to your practice and work more instinctively and creatively
  • Key steps for improving digital workflow
  • Innovative exercises at the end of each chapter as well as on our companion website that encourage you to experiment with and understand the photographic process—from learning how far you can push your camera’s sensor to exploring the effects of neutral vs. creative color
  • Interviews with technical and creative experts about developing skills and making images that matter

This book is part of The Digital Imaging Masters Series, which features cutting-edge information from the most sought-after and qualified professionals and instructors in the photography field. Based on the progressive curriculum of the Master of Professional Studies in Digital Photography (MPS DP) program created by Katrin Eismann at the School of Visual Arts (SVA) in New York City, these books are the next best thing to being in the classroom with the Digital Photography Masters themselves.

Book News
This is a practical handbook for beginning and intermediate digital photographers (in the commercial rather than fine-art photography market). It grew out of a course in the online Masters of Professional Studies in Digital Photography program at the School of Visual Arts in New York City. Two of the authors are teachers in that program (one is a working professional photographer; the other is the owner of a color management consulting firm). The third author is a former student in the program. The book is organized in subject-based chapters but written largely in interview format, as a teacher-student conversation. Short interviews with other professionals on particular topics are included. The topic information is given in response to questions about specific problems and processes. Text boxes offer exercises. Blocks of informative text throughout are in not in interview format. Topics are illustrated with examples in photographic and chart form. The book is designed specifically to help people succeed in making careers as digital photography professionals, in a competitive market where image use is exploding but the pay offered for each image is imploding. It is highly practical, and focuses on stand-out aesthetics, technical skills, and techniques for professional efficiency. Annotation ©2015 Ringgold, Inc., Portland, OR (

Publisher: Burlington, MA : Focal Press, 2015
ISBN: 9780415810128
Branch Call Number: 771.3 BAT
Characteristics: xv, 385 pages : illustrations ; 24 cm
Alternative Title: Camera and craft


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