Simply Brilliant

Simply Brilliant

Powerful Techniques to Unlock your Creativity and Spark New Ideas

Book - 2016
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American Management Association
Do you label yourself as “just a numbers person”? Do you pigeonhole your capabilities to merely that of an analyst or other “non-artist”? Stop feeding yourself these lies, and learn how even you can tap into the creative genius driving Silicon Valley’s success stories and begin brainstorming innovation solutions to your company’s challenges.Using his CreativityWorks framework, creativity and innovation expert Bernhard Schroeder explains how to break out of your self-imposed mental box, reignite natural curiosity, and move step by step through a set of exercises that help individuals and teams. In Simply Brilliant, learn how to:• Fuel creativity through tight deadlines• Create more ideas in brainstorming sessions• Radically improve products• Find inspired solutions using tools such as IdeaGen, SCAMPER, Tempero, and the Phoenix ListLet go of the “I’m not creative” mindset, and open the door to imagination and limitless opportunity! Even a “numbers person” like you can capture markets with your company’s next innovative idea.

Thomas Nelson
Think you're not the creative type? Think again! Even you can become the creative genius who leads your company’s next revolutionary innovation!

Book News
Schroeder offers a guide and source of inspiration to those wishing to tap into their creativity and harness its use it in a business career. Much of the text focuses on success stories that are one part hard work and one part thinking outside the box. There are takeaways throughout which the reader may use in their own working life. The book also discusses the working environment, coworkers as team members, and the importance of supportive leadership. The second half devotes itself to listing and explaining different innovation tools, exercises, and brain games. Annotation ©2017 Ringgold, Inc., Portland, OR (

Publisher: New York, NY : AMACOM, [2016]
ISBN: 9780814437193
Branch Call Number: 650.1 SCH
Characteristics: x, 207 pages : illustrations ; 24 cm


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